While Labor has held a steady lead in the polls for nine months, Starmer has been urged by the former cabinet minister to “do a better job” of showing voters how the party has evolved under his leadership to boost its chances of entering government . Lord Mandelson, who has campaigned for Labor since 1987, said he expected the next election in 2024 to be a battle for change. “Either we offer it, convincingly, or the British public will turn to others who say they do,” he wrote in the foreword to a report by a group of media professionals known as Labor in Communications. “The Tories will try to run a post-truth campaign – one that pretends the previous decade of austerity, division and chaos didn’t happen. This was a period when successive Conservative prime ministers offered no sense of mission or plan for Britain. This is our motto. The British people have their eyes on the future and so should we.” Mandelson said Starmer could not afford to sit back and let events take their course in the hope he would be swept into Downing Street purely out of Tory discontent and called on him to be “anxious about change”. He said the ideas put forward by the Communications Working Group offered “unique thinking and a range of solutions” that would help the party show voters “that we have regained the fighting spirit and appetite for change that defined this party throughout his story”. Proposals made by the group, which has more than 3,500 members, included Labor to capitalize on Starmer’s appearance on Piers Morgan’s Life Stories and “highlight his humanity”, engage more with “traditionally hostile media” and leverage ‘instagram influencers’ and local ‘hero voters’ to attract hard-to-reach segments of the electorate. The party should also “stay positive” but not be afraid to take advantage of “quick Tory wins when possible”. Nor should it focus on “green jobs” that restore manufacturing roles, but instead promote the possibility of young people in digital, finance and innovation, the report added. Archie Bland and Nimo Omer take you to the top stories and what they mean, free every weekday morning Privacy Notice: Newsletters may contain information about charities, online advertising and content sponsored by external parties. For more information, see our Privacy Policy. We use Google reCaptcha to protect our website and Google’s Privacy Policy and Terms of Service apply. After Labour’s conference, which runs from Saturday to next Wednesday, Starmer has been called on to find a “north star” on economic recovery and reform to help guide the party as the next election approaches. The report said Truss had captured the public’s imagination for “a pandemic-scale response to rising gas prices” and if she continued on the same path, “then by 2023 Starmer could be in trouble”. “Starmer’s biggest challenge will be to deal with Truss’ attempt to distance herself from Boris and rebrand the Conservative party,” he continued. The Labor leader was urged to “play up the long-held ‘sensible’ and ‘steady’ perception of having to deal with Truss’ blunder-prone nature” and said he could benefit from being seen as “bland” and ” boring”. , “especially at a time of national crisis.”
