At the top, the RTX 4090 will cost $1599. The RTX 4080 16GB will cost $1199, while the RTX 4080 12GB will cost $899. Many were hoping for lower prices – but, according to Nvidia chief Jensen Huang, those costs reflect a world where Moore’s Law – where performance doubles for half the price every two years – is now “dead”. “Moore’s Law is dead,” Huang said, as reported by Digital Trends. “A 12-inch wafer is much more expensive today. The idea that the chip will drop in price is a thing of the past.” That said, Nvidia had a lot to brag about with the 40-Series. The 4090 and 4080 are the first GPUs from the company’s ‘Ada Lovelace’ series, and should be up to twice as fast as their last-gen counterparts in rasterized games – and up to four times faster in beamed games. The company’s RTX 3080 also remains available. “The RTX 4080 16GB is 3x the performance of the RTX 3080 Ti in next-gen content like Cyberpunk with RT Overdrive mode or Racer RTX – at the same price,” an Nvidia spokesperson told Eurogamer today. “And the RTX 4080 12GB is 3x the performance of the RTX 3080 12GB for $100 less. “It’s a fantastic value compared to similarly priced RTX 3080 GPUs. However, we know the RTX 3080 10GB is an incredible value and we’ll continue to offer it.” For more on the RTX 4090, Digital Foundry is already hands-on with Nvidia’s new cards.