Courtesy: Peloton Peloton is adding a line of rowing machines to its lineup as the company works through a restructuring to expand its customer base and return to profitability. The fitness machine maker said Tuesday it is launching the Peloton Row, which starts at $3,195 and is now available for pre-order on its website. Deliveries are expected to begin in December. The rowing machine, which also requires a $44-a-month subscription to Peloton’s classes and exercise programs, joins the Peloton Bike, Peloton Bike+, Peloton Guide and Peloton Tread lineup. Peloton Row, which has reportedly been in the works for some time, comes as the company has been working through a restructuring in recent months. Last month, the company reported widening losses and declining sales for its fiscal fourth quarter, marking its sixth straight quarter of losses. Peloton had said it aims to break even on a quarterly basis in the second half of fiscal 2023. Peloton has also shaken up its leadership. A week ago, the company announced that co-founder and former CEO John Foley, co-founder and Chief Legal Officer Hisao Kushi and Chief Commercial Officer Kevin Cornils will be leaving the company as part of its transformation. Foley had served as Peloton’s CEO for about 10 years before stepping down in February.
